LiveLotto, the UK-based online lottery operator and subsidiary of Beda Leisure, has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider.
The programme will be managed by Income Access’ affiliate management team, which will grow the programme using the company’s affiliate platform and its Income Access Network, igaming’s longest-serving independent affiliate network.
LiveLotto, launched in 2015 and licensed by the UK Gambling Commission, offers players low-stakes, quick-win lotto. The brand’s main online lottery game runs live draws 24 hours a day, seven days a week and provides players with the opportunity to win up to £25,000 from wagering only 10p. Additional features include in-play chat, social gaming and community jackpot games.
Benn Timbury, co-founder and CEO of LiveLotto, said: “When looking to launch our affiliate programme, we listened to the affiliate community and many recommended Income Access. It’s a platform that they had already incorporated and trust. We’ve had success offering LiveLotto on national television and across digital media and now wish to offer our unique product to affiliates.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to launch our technology and marketing services partnership with LiveLotto. It already enjoys high brand awareness in the UK market and we look forward to continuing to grow its player base through a combination of our marketing platform, affiliate management and our affiliate network.”
