LetsBet.com has appointed Simon Levoyer as its new head of CRM, the company has announced.
Levoyer brings with him over a decade’s worth of CRM experience from working for companies such as Kindred, LVbet and, most recently, Jackpotjoy Group.
“It’s an absolute pleasure welcoming Simon to LetsBet.com,” said LetsBet.com CEO and co-founder, Michael Pedersen.
“LetsBet has had a fantastic start and we continue to build momentum and grow our team as planned. Simon has a solid track record and truly understands what it takes to keep players engaged and coming back for more entertainment.”
LetsBet.com is designed for players seeking a new type of online casino experience and features the world’s first online casino talk show, which players can enjoy daily while playing their favourite games.
“We have re-imagined the online casino experience to offer a more lively and social atmosphere, quite close to the feeling you have when entering a land-based casino with your friends,” Pederson added. “It’s about doubling the entertainment value and having fun, together.”
The concept is based around a secret agent theme, where the player joins as the “new recruit” and by completing assignments, fills a progress bar and moves up the ranks in the “LetsBet Agency”. For every level completed, the player gets a spin on the Spy Spinner wheel, where extra rewards such as free spins and bonuses await. Players can also join casino tournaments, called Missions, which run throughout the day.
LetsBet is powered by the BetHard Group, who recently signed Zlatan Ibrahimović as their new profile and co-owner. “I’m excited to join such a unique online casino proposing such an original concept,” said Levoyer. “With a clear focus on live streaming and social features, it’s all about entertainment and community.”
