LeoVegas is launching GoGoCasino as the first brand on its proprietary multi-brand platform.
GoGoCasino complements and diversifies the group’s brand portfolio, which is operated under the collective name “Brands of Leo”. The new brand combines the best functions in casino with a high level of user friendliness and alluring design.
The brand features a product that LeoVegas claims offers one of the industry’s smoothest gaming experiences.
GoGoCasino has been developed by a small team that has used existing resources within the group, all in line with LeoVegas’ plan to increase efficiency in the company with existing resources.
The aim of the proprietary multi-brand platform is to launch more customised brands as part of an expansion strategy that aims to hit financial targets for 2021 of €600m in revenue and €100m in EBITDA.
Gustaf Hagman, LeoVegas’ Group CEO, said: “Shortly after going live with our multi-brand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market.
“For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the group’s strengths, experience and economies of scale. GoGoCasino is initially being launched in Sweden, but will go live in more markets soon.”
