The LeoVegas Group is strengthening its offering in the UK with the launch of BetUK.com as a new sports betting brand.
BetUK will be the LeoVegas Group's first brand with sports betting as the primary focus. Part of this launch will include sponsorship of the football club Swansea City AFC, for which BetUK is the official jersey sponsor.
"Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multibrand strategy," said Gustaf Hagman, Group CEO.
"The UK market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth."
