Ladbrokes has deployed Inspired’s virtual sports on mobile, meaning the bookmaker is now offering Inspired’s virtual products across all channels.
Ladbrokes virtuals revenues have doubled since launching Inspired’s Virtual Horses and Virtual Greyhounds on mobile at the beginning of May.
Andy Bagguley, digital managing director for Ladbrokes, said: "I am pleased with the great customer response, it was important to add the Inspired virtual content to our mobile platform, in preparation for our single digital desktop, tablet and mobile experience in July."
Steve Rogers, senior vice president for Inspired Virtual Sports, said: “By launching our virtualise on mobile, Ladbrokes players can now access their favourite games 24-seven on whatever medium suits them and be guaranteed a consistent high-quality, premium experience on each channel."
He added: “We are proud to be leading the gaming sector by creating unique multi-platform virtual sports entertainment experiences. Over the last 12 months we have seen a huge rise in the number of players choosing to play by mobile. This is driving significant incremental revenues for our customers.”
