Leading bookmaker Ladbrokes has become the official UK and Ireland betting partner for Premier League football club Leicester City.
The new partnership means the betting brand will be seen on matchday LED advertising boards at the club’s King Power Stadium and on interview backdrops, as well as being the in-stadium betting provider
Jessica Bridge, head of PR at Ladbrokes, said: “We are very excited to be forming this dynamic partnership with Leicester City as another enthralling Premier League season gets underway.
"It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”
Francis Callejon, head of commercial acquisition at Leicester City, added: "We are proud to welcome Ladbrokes into our family of partners.
“The partnership with one of the UK’s leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans.”