Virtual games provider Kiron has gone live with Colombia’s largest operator BetPlay, the online arm of Corredor Empresarial, making it the first supplier of virtual sports to launch in the regulated Latin American market.
BetPlay’s customers will now have access to a selection of Kiron games including its virtual football offering Goal, its horse and greyhound racing titles and motor racing, table tennis, racing roulette and keno.
The integration of Kiron’s BetMan Online RGS, facilitated via Salsa Technologies’ platform, equips BetPlay with a range of high frequency betting markets across multiple virtual sports events and number games.
The partnership is a major step for Kiron in its expansion across Latin America and further establishes the company as the go-to virtuals supplier in both mature and emerging markets.
Steven Spartinos, co-CEO of Kiron, said: “As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.
“The deal reflects the growing demand for our portfolio on a global level and we have no doubts that our games will gain quick success with local players, offering exciting fixed-odds betting options 24/7 on an array of popular virtual sports.”
