Specialist virtual games provider Kiron has won a landmark tender to supply its virtual sports content to Aktiebolaget Trav och Galopp (ATG) initially across the operator’s online channels in Sweden.
The decision follows a three-month procurement process in which Kiron was chosen over multiple competitors to integrate its full library of market-leading virtual games, including its recently launched Goal football and ice hockey titles.
The supplier’s trotting, horse racing and motor racing games will also be provided, equipping ATG with a high-performing collection of virtual sports that offer quickfire, round-the-clock betting opportunities for local players on their favourite sports.
The partnership with ATG, one of the region’s largest horse betting, sports betting and casino operators, comes as Kiron continues to make waves in the industry after being the first to launch virtual content in Colombia, Spain and South Africa within the last 12 months.
