Virtual igaming specialist Kiron Interactive has struck a deal with UK racing broadcaster At The Races to supply its leading portfolio of content to licensed betting operators in the UK.
The multi-year commercial partnership will see At The Races distribute the firm’s virtual horse racing and greyhound racing products, as well as virtual football, to its online bookmaker customers.
The virtual games will be made available via the racing broadcaster’s wholly-owned streaming platform, Sport Mediastream, with data disseminated through the Press Association’s feed. A generic service will be available, as well as bespoke streams to operators on request.
Steven Spartinos, CEO of Kiron, said: “At The Races is a well established name in the UK horse racing industry and we’re delighted to partner with them to make our virtual games available to licenced UK operators using their existing service.
“This is a significant deal for us in expanding our presence in the UK market, as well as providing us with an opportunity to showcase the quality of our offering to UK-facing online operators.”
Matthew Imi, CEO of At The Races, added: “Kiron Interactive has a proven track record of providing quality content with stunning graphics and its product offering will complement well our existing offering to UK customers.”
