Gaming Innovation Group is to provide its platform services to Kings Media, operator of the King Billy casino brand, as it ventures into the Canadian market.
The agreement has been signed for an initial three-year period with the opportunity to be further renewed.
GiG said the move represents “a continued strengthening of a targeted strategy to leverage GiG’s extensive experience in fast growing, complex regulated jurisdictions.”
The company added that the partnership “is also notable as Kings Media’s first venture into North American markets, affirming GiG’s assertion that its platform and solutions are perfectly suited for similar online challengers keen to access and expand into regulated regions."
This will be the second deal in Ontario for GiG, with an existing customer expected to launch this quarter and Kings Media expected to go live in the first half of next year.
Volodymyr Harkusha, CEO of Kings Media, said: “In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner. GiG fits the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project. We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”
Richard Brown, CEO of GiG, said: “I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalisation, responsible gaming and the importance of regulated markets. We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media. We look forward to working closer with the team to maximise potential through a successful launch into the market, and anticipate this to become a successful client for GiG.”
