Kindred Group, through its brand Unibet, will participate in Great British Racing’s campaign ‘Racing is Everyone’s Sport’.

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The campaign is a collaboration between Great British Racing and Racing with Pride network, which aims to encourage and welcome the LGBTQ+ community to participate in the sport of horse racing. 

On Saturday, December 4, Unibet will sponsor one of the biggest horse race meetings, the Unibet Becher Chase Day at Aintree in Liverpool.

Jockeys will be encouraged to wear rainbow armbands and rainbow pin badges will be handed out to racecourse staff and spectators, in order to highlight the campaign and ignite conversations.

Additionally, Unibet will include the rainbow logotype lines on the saddlecloths for all ITV races, including the prestigious feature race of the day, the Unibet Becher Chase.

“At Kindred, we are committed to building a diverse team with an Inclusive and equitable experience for all. So, naturally, we jumped at the chance of being able to support this important movement,” says Ed Nicholson, head of Kindred Racing Communications and Sponsorship.

“As sponsors of one of the big meetings on Saturday, we’re particularly pleased to donate one of our four ITV televised races from Aintree to help highlight the profile of the campaign.”