Kindred has agreed with Kambi to extend its current agreement on sports betting products to also include New Jersey, demonstrating the strong partnership between the duo.
The addendum to the current contract gives Kindred access to Kambi’s sports betting platform in New Jersey. Together with the already communicated agreement with SG Digital, its allows Kindred to offer customers in New Jersey a full range of sports betting and casino products under its Unibet brand.
“We are of course delighted to add this final piece to our product offering towards customers in New Jersey,” said Manuel Stan, SVP Kindred US. “Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market. I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment.”
Max Meltzer, Kambi’s chief commercial officer, said: "The partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and other parts of the world, illustrating Kambi’s ability to empower visionary operators to become sportsbook market leaders.
“As industry innovators, Kindred has leveraged the flexibility of the Kambi platform to develop truly unique and differentiated sports betting experiences for its players and we look forward to supporting Kindred in bringing those to the US.”
