The portion of Kindred’s revenue generated by high-risk players was at its lowest in five quarters in Q2, the operator group said.
Three per cent of revenue came from high-risk players compared with 3.1 per cent in Q2 2023.
The latest figure is also a decline from 3.3 per cent, 3.1 per cent and 3.2 per cent, respectively, in the subsequent quarters.
Meanwhile, Kindred reported that 86.8 per cent of players showed improved behaviour after an intervention.
This figure translated to a drop from 87.1 per cent from Q1 this year but was up from 86.4 per cent in Q2 2023.
Alexander Westrell, director of communications at Kindred Group, said the company is “pleased to see the long-term trend of a slow decline.”
“We are working hard across the group to ensure our customers enjoy our products in a safe and sustainable way, which includes educating customers, stakeholders, and partners about safer gambling initiatives,” he said.
“We classify all customers who self-exclude for more than six months as high-risk to ensure we prioritise responsible gambling. However, we see that some customers self-exclude for reasons other than gambling concerns.
“We are actively working on improving our user experience to better distinguish self-exclusions related to actual behavioural risks, so that our high-risk data accurately reflects customers who genuinely need support to stop gambling.”
