Kindred Group has released its first report into responsible gambling action.


The group, along with fellow Swedish operators ATG and Svenska Spel, pledged in Autumn last year to report key metrics for their work with Swedish customers who show signs of problematic gambling.

They agreed to release statistics every six months and the first of Kindred's reports reveals that between July 1 and December 31 2022, 0.5 per cent of Swedish gamers were contacted as a result of suspected or detected problematic behaviour.

Kindred says 76.8 per cent of those contacted reduced their average gambling deposits by 75.5 per cent.

Of those customers contacted, 1.4 per cent chose to self-exclude from Kindred’s platform for less than six months, while 0.5 per cent chose to remove themselves from the platform for more than half a year.

Henrik Tjärnström, CEO of Kindred Group, said: “Our decision together with ATG and Svenska Spel to openly publish important customer behaviour data, in addition to our Journey towards zero ambition, will make it easier for our stakeholders to follow and understand how we, with the help of regulation, technology, research and human interaction, work to prevent harmful gambling.

“We believe that a more fact-based and open dialogue contributes to a more sustainable industry and we hope other operators will follow.”