Gambling operator Kindred has reported its revenue from harmful gambling stood at 3.3 per cent in Q3, 2021.
The company, which says it is releasing such figures to contribute to a more sustainable gambling industry, said the revenue from harmful gambling for Q3, 2021, was down from 4.3 per cent in the previous quarter of 2021.
Kindred is aiming to reach zero per cent of revenue from harmful gambling by the end of 2023.
“We are pleased to see that the percentage of revenue coming from harmful gambling has decreased. Whilst we welcome this decrease, we do understand that we still have to work hard to further decrease this number,” said Henrik Tjärnström, CEO of Kindred Group.
“In line with our roadmap, our operational teams have worked to implement more proactive customer interactions, and this has resulted in an increase in the use of control tools to help customers stay in control.”
He added: “We have also taken a more cautious approach towards the younger demographic, since this group is at a higher risk financially and is more prone to addiction. Therefore, we have set up tailored approaches to de-risk customers that are between 18 and 24 and we can already see the benefits from this action.”
