Kambi has finalised a deal with Swedish horse racing operator AB Trav och Galopp for the provision of its multi-channel sportsbook and services.
The agreement follows a competitive tender process, with Kambi’s track record in regulated markets, cutting-edge technology and operator empowerment capabilities helping secure its selection.
The multi-year deal comes as Sweden prepares to adopt a new regulatory framework on 1 January 2019, which will give ATG the ability to complement its horse racing product with a full sports betting offering for the first time.
Confirmation of the deal comes after Kambi had earlier this month announced the two companies were taking part in final-stage commercial discussions.
Kristian Nylen, Kambi’s chief executive officer, said: “Since launching in 1974, ATG has become a leading brand within its home market of Sweden and is a company which has, over time, built a vast and loyal customer base.
“So as the operator prepares for its next phase of growth in a re-regulated Swedish market, Kambi is proud to have been chosen as ATG’s multi-channel Sportsbook provider and we look forward to forming a strong partnership.”
