Kambi Group has signed a long-term partnership with LMG Gaming to increase the exposure of the ApuestaPR sportsbook brand.

Kambi Group, LMG Gaming

Kambi will provide its sports betting services to ApuestaPR and LMGG, owned by Puerto Rican media company Liberman Media Group.

ApuestaPR will also leverage the marketing opportunities on offer via the media group’s Teleonce television network.

ApuestaPR aims to differentiate itself from competitors through unique marketing opportunities by combining Kambi’s tools with Teleonce, backed by celebrity endorsements and on-air talent.

In addition to mobile sports betting, ApuestaPR also plans to offer a retail sportsbook solution through a large network of retail outlets across the Caribbean territory of Puerto Rico.

Kristian Nylén, Kambi’s chief executive officer and co-founder, said: "Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.

“By leveraging Kambi's enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience."

Winter Horton, partner at LMG Gaming, added: "We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico.

“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honoured to build our business in Puerto Rico with them.

“With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”