Kambi Group has strengthened its sportsbook proposition with the acquisition of front-end technology specialist Shape Games for an upfront consideration of €38.5m.
The acquisition also includes a performance-related earnout of up to €39.6m, potentially bringing the total consideration to €78.1m, all to be paid in cash.
Headquartered in Copenhagen, Denmark, Shape Games is a front-end provider, focused on driving customer engagement and retention through the delivery of its customisable, fully native technology to leading operators in regulated markets.
Shape Games’ growing roster of partners includes Danske Spil and Norsk Tipping, as well as Kambi partners BetWarrior and JACK Entertainment, with each operator leveraging Shape Games’ technology to offer highly differentiated user experiences.
