Bwin.party is separating from its online payment platform, Kalixa. The move will enable Kalixa to expand its customer base away from online gaming to better compete with rivals.
Kalixa, which processed transactions worth €2.7bn in 2012, hopes to become a “one-stop shop” for those seeking an e-commerce payments solution.
Kalixa CEO Ed Chandler told Tech Crunch: “Most merchants and consumers don’t know that up to 10 different companies are involved in making or accepting a single payment, with each one taking a cut and expecting a return.
“This is adding unnecessary cost, complexity and risk to merchant and consumer payments.”
“In times of austerity, businesses with shrinking margins and consumers with lighter wallets simply cannot go on paying over the odds,” continued Chandler. “Kalixa is here to disrupt this scenario. We intend to trim the ‘fat’ by removing the excess links in the value chain to make payments simple and secure.”
Bwin has reportely invested around €100m in a 12-year association with Kalixa.
