Jack Media, the digital acquisition agency for gaming clients, has teamed up with UK direct response television agency MC&C.
MC&C is currently the largest buyer of DRTV airtime in the UK and the deal will enable Jack Media to offer TV acquisition solutions on behalf of its clients.
Jack Media works with clients including William Hill and Yahoo Bingo, offering display advertising, PPC, offline media buying and planning, mobile marketing and social media services.
Emmie Faust, managing director of Jack Media (pictured with co-founder Ed Stevens), said: “Over the last year and across the entire gambling sector, we have noticed that once TV is included within an acquisition schedule, the volume of new players and the ROI of the entire marketing spend significantly increases.
MC&C managing director Mike Colling said he was delighted with the new partnership: “TV drives immediate and trackable online transactions and stepping into the gaming space is a great opportunity for us to bring our proven expertise to such an exciting industry.”
