J. Fortune Entertainment has launched a new website, www.jackpotfortune.win, and completed its newly developed proprietary software system.

With the launch, the company is aiming to carve out a niche for itself in online casino, and also soon the online bingo community.

“The website and software were created because of a need for something new and cutting-edge in the industry,” said managing director Richard Grant.

“Where most online bingo services are offering their customers the same white label software from the established providers, we decided to build our own platform. Our observation was that there were innovations happening in free play on Facebook, but that this didn’t follow into real play offerings.”

The new software takes innovative features into real play gaming and offers a wider variety of options. Features include a vivid, 3D lobby, a level up rewards system and the ability for players to win tokens during normal game play. Winning tokens allow players to compete in the “Mega Bonus Round” game to further heighten their experience.

J. Fortune Entertainment started out in the online bingo affiliate space and recently moved into the online casino affiliate niche while subsequently spending over three years creating the software for Jackpot Fortune Bingo and Casino.

Moving forward, the Sliema-based company will give a portion of its profits to various charities and special causes.