IWG, the instant win games supplier to WLA and NASPL lotteries, has partnered with lottery marketing services provider Alchemy3 to develop omnichannel licensed games for the North American lottery market.
As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.
Already, IWG and Alchemy3 have launched a Skee-Ball game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play Skee-Ball in one of the retail versions and collect a promotional code that awards free play of the online version.
Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.