A major Italian online gambling operator, Sisal, has now taken in the omni-channel content solutions for the racing sector from Vermantia.
The Palinsesto Complementare, the Italian racing schedule, is now in place and Sisal is first to take advantage of the expansion in the gaming regulations through the deal with Vermantia. It can now offer a wide range of international horse racing to Italian players.
Vermantia’s A-TV racing channel is now available in all of Sisal’s retail and online networks, featuring daily horse races from the UK, Australia, New Zealand, India and South Africa.
As part of the deal, Sisal receives a fully customisable, unified data feed entirely encompassing A-TV’s live content from across the world.
George Fotopoulos, COO at Vermantia, explained: “The Palinsesto Complementare no longer has restrictions on screening international horse racing content from other countries and Sisal has identified player demand for that content.”
