Iron Dog Studio, a subsidiary of 1X2 Network, is the first developer to launch a Megaways title exclusively branded to an operator in the established Italian market with operator partner Betsson and its StarCasino brand.
Branded Megaways, an innovative concept from Iron Dog Studio, allows operators to create and launch their own Megaways slots that have been customised to capture the look, feel and identity of their brand.
Players at StarCasino will be the first in Italy to be able to play a Branded Megaways title, with the game encompassing the unique branding elements of the casino, including the popular StarCasino lady in gold suite who stands alongside the reels to welcome players to the game.
This allows the Betsson-owned site to further established itself as a leader and firm player favourite in the market while also cementing Iron Dog Studio’s position as a tier one provider in another European market.
Branded Megaways has proved to be something of a phenomenon since launching in August, with 14 operators already live with games and with 21 more set to flick the switch this month alone. Branded Megaways slots are also generating incredible stats across all KPIs.
