Land-based casinos often see online and remote gambling as competition, without realising that they can in fact use it to their advantage.
Spin3, a specialist in mobile gaming, is one company that is making this possible. A division of Spiral Solutions and a partner of online gambling’s biggest software provider, Microgaming, Spin3 is a leading developer of online gaming solutions, providing turnkey solutions for the mobile gaming arena.
The company has moved quickly. "Four and a half years ago we realised that the mobile phone side of gaming had huge growth potential due to the high number of handsets out there," said Spin3 chief Matti Zinder in an interview with iNTERGAMINGi.
"We also realised that a mobile platform would require long-term investment. We aimed from the start to be the leader in the field, so our exclusive deal with Microgaming was key."
The initial application was launched in January 2005 with Ladbrokes and since then Spin3 has introduced three generations of product and 14 different types of game.
"We now support thousands of handsets and the recent introduction of the iPhone has taken things to a different level," said Zinder. "Mobile web devices will also aid the growth of this sector."
Spin3, which now has more than 200 employees, provides software and a range of services. It has also created a billing solution with Vodafone through which customers are billed directly.
"We are now ready for the next wave," said Zinder. "Our clients are achieving ever-increasing revenues and the new generation of handsets is making more things possible. Now mobile gaming is very much like internet gaming because there are more and more phones with browsing capabilities.
Spin3 has a package targeted at land-based operators. "They can have an expanded offering in the mobile field. Customers of land-based casinos can continue to play on their mobiles when they are not at the casino. This adds huge value to the land-based brand.
"We have been in discussion with a lot of land-based casinos, especially in Asia. There will continue to be massive growth in this sector, particularly with the economic downturn. People are looking to gamble cheaper."
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The company’s complete offering includes dynamic casino systems, back-office management tools, marketing services and innovative technologies that push the interactive gaming industry to new frontiers. Spin3’s services are available to any enterprise wishing to enter the world of interactive mobile gaming.
The company’s team of professionals provide clients with complete, custom-made solutions and superior wireless products. Its extensive experience in online casinos enables it to bring proven online casino management solutions to the mobile environment.
Spin3’s suite of mobile gaming solutions includes GameWire, which the company claims is the leading suite of real-money casino games made for mobile. With an easy to manage back-office system that allows any enterprise to fully run a successful mobile casino, GameWire enables high-quality Java-based casino games over an interactive, Microgaming-powered wireless platform.
SpinFone is a suite of interactive, play-for-fun games. Advanced Java, casino-style games are combined with a gaming server, player tracker, marketing tools and integrated scoreboards.
SpinLite is a range of standalone, play-for-fun games that allow content aggregators to increase their portfolio of mobile games, which giving players the opportunity to enjoy casino-style gaming.
Clients can also implement a play-for-real conversion option that can further extend their mobile gaming business.
For land-based casinos interested in extending their business into the interactive space, OnCash is a unique casino game management system that is cash based.
Unlike other online gaming systems, OnCash utilises the land-based casino’s existing processing and payment solutions and manages player credits in interactive games, whether internet or mobile phone based.
Easy to deploy with minimal investment, the system includes an online and/or mobile casino; web-based multi-tier distribution network management control and player management system; and high quality casino games in multiple languages, including live dealer table games and progressive slots.
Expert analysts estimate that mobile gaming wagers will approach US$12bn by 2010. Furthermore, global gross win from mobile gambling services is expected to rise from $106m in 2007 to $3.2bn in 2012. "We are well positioned to partner with anyone ready to capture a share of this market," said Zinder. "Whether you are a land-based or online casino operator, mobile service provider or any other business looking to enter the market, we can help."
