Internet Vikings, the premium cloud hosting provider from Sweden, continues its advancement in the igaming industry with its recent acceptance to iGaming European Network or iGEN.

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iGEN is a not-for-profit organisation set up to represent igaming based in Malta, operating in international markets. In a highly beneficial collaboration, iGEN already has a number of key initiatives under way in the local market, while Internet Vikings brings to the network its considerable expertise as a premium provider of hosting and the biggest domain registrar within the igaming industry plus an already established presence in Malta.

Some existing iGEN initiatives include lobbying local government and financial institutions on key matters, as well as being the go-to industry trade association representing the igaming industry in Malta, hosting responsible gaming initiatives and contributing to common projects, for example setting up an igaming bank as an investment.

“We are delighted to be joining iGEN,” says Peter Ekmark, CEO of Internet Vikings. “We have long recognised Malta’s unique position as the igaming capital of Europe and through our investments here have strived to contribute to the advancement of the online gaming sector.

"Likewise, we applaud the significant value iGEN has added to this field since its inception. By increasing our collaboration with other key industry stakeholders through this new cooperation, I am certain it will be greatly beneficial for all the parties involved and that together we can do much more for our industry.”