Inspired Entertainment has agreed to supply its virtual sports products to Sportium, the Ladbrokes/Cirsa joint entity, via its affiliated retail venues in Panama.
Products including Rush Football 2, Rush Football Matchday, Rush Horses and Rush Dogs will soon be available to Sportium customers in the Central American country.
They will be delivered on to screens in retail locations across Panama, with bets placed via the BGT Self Service and Cashier platforms through a single integration.
“This is an exciting announcement for Inspired’s Virtual Sports business,” said Steve Rogers, CCO of Digital Games.
“Our partnership with Sportium will enable us to deliver more of our premium content into new territories – potentially on a very significant scale. Our partnership with Ladbrokes in the UK and Ireland and Belgium is long established and we are delighted to now further that relationship with this deployment."
