Inspired Entertainment is to continue providing bet365 with its virtual sports after the companies extended their partnership.
Inspired’s offering has enjoyed growth in North America over the past five years, with the introduction of basketball, American football and a women’s football game.
The company is also soon incorporating a basketball-themed virtual sports title.
Brooks Pierce, President and chief executive officer of Inspired, noted bet365 is already “offering up more than 30 channels of Inspired content around the world,” adding that it will become “one of the first operators to take our latest licensed products to grow their popular Inspired virtual sports portfolio.”
