Sportradar has launched Insight Tech Services, a suite of standalone artificial intelligence-led solutions for in-house use by sportsbook operators.
The tools aim to optimise the performance of operators’ trading, risk management and marketing functions.
Insight Tech Services is a compliment to Sportradar’s Managed Trading Services, allowing the company to support all sportsbook operators in the marketplace regardless of their operational preference.
Sportradar says its use of AI will help it to generate tailored betting odds, process an enhanced level of betting ticket information and automate player categorising for personalisation, among other features.
Paolo Personeni, managing director managed betting services at Sportradar said: “Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a service that's tailored to the interests and preferences of individual customers."
