South Africa-based igaming content developer InsaGames has launched with a portfolio of 13 games including slots, crash games and number games.
The start-up, based in Illovo, Johannesburg, aims to offer games that are suited to regions that have bandwidth constraints and connectivity issues.
The company says its titles are three times lighter than the industry average and do not use large amounts of data.
“We saw a clear gap in the market for games designed around the specific realities of emerging regions,” said Sanele Mopai, head of online at InsaGames. “Our products are mobile-first, ultra-lite, and fully optimised for players in markets where bandwidth and device limitations are a daily reality.
“We’ve already seen 40 per cent month-on-month growth in turnover across our live markets – a clear demonstration of the significant value we're delivering to our partners."
After conducting a soft launch in 23 countries in Central and West Africa, as well as the Caribbean, InsaGames has secured the integration of its igaming titles with operator OdiBets in Kenya, its first deal in East Africa.
InsaGames is now launching in markets such as Tanzania, Mozambique and Lesotho.
The company will look to integrate promotional tools such as jackpots, free spins and cash drops.
