Digital marketing firm Income Access is to partner American Casino and Entertainment Properties’ Stratosphere Casino, Hotel and Tower in Las Vegas, US, through its affiliated i-gaming company ACEP Interactive.
The partnership will see the two companies work together on the development and implementation of a marketing framework for the casino’s web and land-based gaming properties. This will include inline marketing and SEM strategy.
“Income Access is the gold standard in online marketing in the i-gaming industry and we have the luxury and the opportunity to work with the best of breed,” said Alec Driscoll, director of gaming development at American Casino and Entertainment Properties. “With Nevada being the only legal market in the US for online gaming, we think it’s a strategic advantage to work with them.”
Stratosphere Casino, through ACEP Interactive, becomes the first land-based partner for Income Access.
“We are now well positioned to tackle the emerging US online gaming market, which we see as a very big opportunity,” explained the company’s CEO, Nicky Senyard. “ACEP is also approaching this in an incredibly strategic manner so we’re very pleased to be working with them.”
