UK-based lottery brand The Health Lottery has relaunched its affiliate programme in partnership with Income Access.
The programme will now be powered by Income Access’ affiliate management platform.
Operated by Northern and Shell, The Health Lottery provides games to players online and at 32,000 retail outlets. It is offering new affiliates a promotion when they register with the new programme: during their first three months, they will receive a cash bonus for every new depositing player as well as an ongoing 20 per cent revenue share of the net gaming revenues from those players.
Stan Myerson, joint managing director at Northern and Shell, said: “The Health Lottery values its affiliates highly and we’ve therefore decided to relaunch our affiliate programme in partnership with Income Access, whose easy-to-use, top-of-the-line software will allow affiliates to maximise their earning potential promoting our brand.”
