Income Access has partnered with Caesars Interactive Entertainment.
The new affiliate programme for CIE’s Nevada and New Jersey-facing online poker brand WSOP.com will be powered by the Income Access platform and managed by the company’s affiliate managers.
Marco Ceccarelli, senior vice president and chief information officer at CIE, said: “As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands.
“When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate programme have a major impact on our brands’ growth in the New Jersey and Nevada space.”
