UK-based gaming start up Buzz Sports has signed a deal to provide ZonePlay as an online offering via InPlay Matrix, with a focus on Asian markets.
This development with InPlay Matrix will give players across Asia the opportunity to play along with televised sport and bet what happens next while watching at home for the first time.
ZonePlay offers players the opportunity to bet on the next incident during live sporting events, with live constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complementary product to existing in-play betting markets offered by InPlay Matrix clients and gives them thousands of betting opportunities on a daily basis.
The flagship product is also currently available for tennis and cricket and with baseball due for launch in 2012, the number and variety of in-play bets taken by the sportsbook solution provider is set to continue to grow.
Buzz Sports chief commercial officer, Ian Williams, commented: "Asia is a huge market for in-play sports betting, so we are delighted to be working with InPlay Matrix. They already have an established loyal client base, they understand the in-play market better than anyone in the region. The seamless integration of ZonePlay into their platform will give players a great user experience in their own native language and local currency."
