IGT PlayDigital has launched its Mega Vault player engagement solution with US gaming operators including FanDuel and Rush Street Interactive (RSI).
Mega Vault, part of IGT PlayDigital’s Engagement Platform which launched in 2023, offers prize drops, leaderboards and marketing jackpots for player acquisition and retention campaigns.
The first Mega Vault promotion began on May 23, with participation from Flutter Entertainment’s FanDuel, Fanatics Casino and RSI, which operates BetRivers and SugarHouse.
“RSI is pleased to offer our players in the US and Ontario exciting promotional capabilities that allow us to engage and reward them with new and exciting promotions and prizes,” said Richard Schwartz, Rush Street Interactive CEO.
“Our launch of IGT's PlayDigital’s Mega Vault represents another step forward in our goal of always putting our players first and delivering fun experiences for them that earns their loyalty and long-term retention.”
IGT PlayDigital customers can combine tools within the Engagement Platform to produce campaigns and functionalities such as Multi Drop and Leaderboards.
