IGT will deploy Sightline’s proprietary mobile loyalty platform, JOINGO, as its preferred mobile app solution for casino operators leveraging IGT casino management technology.
This collaboration builds on the existing delivery of cashless gaming solutions using Sightline’s award-winning digital commerce platform Play+ and IGT’s suite of products including the IGT Advantage casino management system, the Resort Wallet and IGTPay cashless solutions and the PlaySports platform.
Sightline’s mobile loyalty platform JOINGO enables casino brands to create their own unique mobile apps which nearly 100 casinos have utilised nationwide.
JOINGO’s cloud-based system allows operators to send targeted messages, create geofences and view advanced analytics through personalised and interactive mobile campaigns that drive increased reach, loyalty, and revenue.
IGT’s suite of casino management products work compatibly with Sightline’s mobile loyalty platform to provide operators a best-in-class technology offering.
In October, IGT and Sightline announced Play+ as a funding method for IGT’s land-based cashless wagering solutions, Resort Wallet and IGTPay.
By adding Play+ into IGTPay, players can fund their Resort Wallet accounts via Play+ and then use those funds for gaming and entertainment at casino properties. Sightline’s mobile loyalty platform further empowers IGT customers with more resources to facilitate a modern gaming experience.
