Content and media specialist ICS Mediagroup will be showcasing a number of new products at Betting on Football later this month.

ICS

Having increased its footprint in Latin America and Africa over the last six months, ICS will be highlighting its portfolio of editorial, audio and video products, which can now be delivered in 64 languages.

Key recent product launches include the establishment of automated video, which delivers quick-fire sports updates (such as after a goal has been scored) with a betting call to action delivered via mobile and social channels. The company has also recently expanded its live radio coverage in Africa, providing a football radio show in Ghana that follows on from its success in Nigeria.

The company is viewing further international opportunities for ready-to-go radio shows. Elsewhere, the company has been developing an Alexa skill that delivers the latest Premier League news and match reports to the Amazon-backed device. This will be adapted for this summer’s World Cup.

Company director Ian Holding said: “We are really looking forward to attending BOFCON again, particularly as it has now become a regular event for us. With our expanded international capabilities chiefly focused on content, translation and marketing, there are few attendees who are not potential partners.

“The World Cup will see record-breaking sports betting turnover and we can help operators differentiate themselves from their rivals and properly engage with existing and prospective customers.”