Beter Live has separated from the Beter Group and rebranded to become Iconic21.
The live betting solutions provider will expand its product portfolio to include new content and games and “never-seen-before formats and bonus features,” the company said, with a greater focus on the live gameshow segment.
Iconic21 will manage all aspects of its operations internally and will have a “sharpened focus.”
There will be a greater focus on securing strategic partnerships to fuel growth, it said.
Edvardas Sadovskis, chief product officer at Iconic21, said: “Our transition to Iconic21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players.
“Our commitment to customer-centricity has been at the heart of our success. With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.”
“We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction,” Sadovskis added.
