Hard Rock Digital has joined the International Betting Integrity Association (IBIA), which in turn has expanded its coverage of the US betting market.
Integrity data from the operator’s online platform will feed into the IBIA’s global betting integrity network.
The network now houses over 70 companies and 140 sports betting brands.
The data helps the IBIA compile its annual and quarterly integrity reports, with the 2024 annual report revealing 219 suspicious betting alerts.
Matt Primeaux, president and executive managing director of Hard Rock Digital, said:
“Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players.
“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
Khalid Ali, CEO of the IBIA, added: “Hard Rock is a major US company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally.”
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