Racing UK has reported a significant uptake in live streaming from its 33 racecourse on the iPhone and iPad via the bet-to-view facility.
Racing UK’s bookmaker partners have all seen a large appetite for streaming on mobile devices since the Apple-integrated bet-to-view facility, which allows race fans to bet and watch on the go, was implemented last autumn.
Paddy Power, for instance, last month delivered 24 per cent of its total live streams of Racing UK races on mobile, such as iPad or iPhone.
Darren Lovern, on behalf of Paddy Power, which earlier this month announced "phenomenal" mobile betting turnover that accounted for 38 per cent of its sportsbook stakes in April, said: “This is a fantastic percentage of live race streams and shows that mobile TV as a consumer proposition has firmly arrived.”
Another bookmaker that claims to have successfully harnessed the power of mobile TV is Skybet, which reports that 52 per cent of live Racing UK streams came via mobile last month.
Conor Grant of Skybet said: “We are absolutely thrilled with the amount of our customers who are watching Racing UK live on their mobile device and so enhancing their betting experience.”
Racing UK manages the media rights for 33 UK racecourses and its director of business development, Simon Brydon, added: “The streaming is only six seconds behind live TV, easy to use and is a high-quality very reliable viewing experience.
“The duration of a live race is also ideal sports content length for consumption on 3G networks and with everyone increasingly on the go, it is no surprise to see more and more race fans betting and watching on their mobiles.
“All 14 Racing UK bet-to-view rights owners automatically have mobile rights included within their Bet-to-View licence agreements. We’d like our bookmakers’ customers to have the ability to watch live each race they bet on via any online or mobile platform, irrespective of which platform they placed the bet on.”
