Sports betting supplier Huddle has teamed up with Sportradar to support the sports technology company’s odds offering.
Huddle will distribute its Player Props and Micro Betting product via the Sportradar Unified Odds Feed, offering access to in-play betting for global sportsbooks and their customers.
Huddle’s Player Props provide “precise” pricing based on player performance metrics and a variety of betting opportunities covering “every aspect of the game,” the company said.
The Micro-Markets allow fans to bet on individual game moments and are supported by machine learning.
Dylan Mitchard, VP of business development at Huddle, said: “This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience.”
