Honore Gaming, a sportsbook platform and technology provider, has further strengthened its position in the African market after putting pen to paper on a deal with operator NebirBet.

HG

The operator is Ethiopia’s newly emerging brand with new betting features and many gaming portfolios and, under the deal, will use Honore’s cutting-edge omnichannel sports betting platform and virtual games as part of efforts to offer players a superior experience.

NebirBet operates a number of betting shops across Ethiopia and in particular in cities such as Addis Abeba, Adama, Awassa, Asella and Debre Birhan.

Honore Gaming has emerged as the leading provider of turnkey sportsbook solutions to operators targeting French-speaking countries across the fast-growing African market.

Its omnichannel solution covers retail and online with a powerful back-office where operators can manage all activity. Its platform is also fully customisable so that operators can ensure they meet the exact needs of players in the markets they target and also stand out from their rivals