Holland Casino is working on a new and innovative user experience, daily rewards, time based missions, challenges, trophies and many more gaming mechanics, enriching the user experience and adding layers of rewards and real time in app promotions.
The platform is built and managed with Captain Up, an online loyalty and gamification platform.
Captain Up powers Holland Casino with the ability to reward loyal users, to create and optimise the user journey and to promote any game or activity - in game and real time, in collaboration with platform provider Playtech.
Captain Up’s online loyalty platform enables Holland Casino to reward loyal users in real time, on a daily basis, based on desired activity, to optimise the user journey and to boost any message - inside and outside the gaming experience.
Holland Casino will provide its users with a personal journey, where every action the player performs, takes them further to the next level. Holland Casino will now be able to promote relevant games, reward activities, send direct announcements and instant feedback to players in real time, when it matters. Players will be able to collect trophies and badges and make progress through levels by completing various challenges and missions in the games, unlockin premium features and claiming prizes.
The Captain up platform has a deep integration into Playtech’s Engagement Centre, allowing automation of specific player rewards such as cross product bonuses, free spins, golden chips, leaderboard qualification and game modifiers.
Captain Up’s partnership with Playtech saw it showcase the industry’s first full gamification offering across all digital verticals at ICE London and this included Playtech BGT Sports.
Pieter Boers, vice president of gaming and services at Holland Casino, said: “Our players are in the center of focus. We are always looking for new ways to innovate and enrich the player experience.”
Uri Admon, CEO of Captain Up, added: “We are honoured to partner with Holland Casino, focusing on a new user journey, creating a personal and rich gaming experience across all channels, offering real time in-game rewards, messages, challenges, and much more.”
