Niki Caruana, advertising tech lead at Betsson, discusses Malta’s place in the igaming world and explains the rationale that lies behind programmatic ads.
INTERGAMINGi: What makes Malta stand out as a hub for the igaming industry?
Niki Caruana: “The first thing that needs to be mentioned here is that the industry is well established and the Malta Gaming Authority is very well recognised globally, meaning that obtaining an MGA licence is extremely attractive to any igaming operator. Coupled with this is the fact that the country itself attracts the necessary talent for igaming companies to operate and excel. This is because of a long list of reasons, spanning from the island’s sunny climate, to the rich culture, which emphasises a vibrant social life, to the fact that English is one of its native languages.”
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