Rhydian Fisher, CEO at instant win games supplier IWG, tells iNTERGAMINGi how innovative use of jackpots will take the instant win sector to the next level and drive revenues for operators

Jackpots are a proven way to grab the attention of a player, especially if an attractive and life-changing sum of money is on offer. Take the £121.3m EuroMillions jackpot won by a lucky UK player earlier this year. The huge jackpot generated great excitement amongst the public and grabbed the headlines across Europe.

Whenever you see a mega jackpot flash up on TV or on a website, regardless of whether you’re a gambler or not, your mindset will inevitably wander to thoughts on how you would splash the cash.

Read the full article in Issue 3 of iNTERGAMINGi

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