Pariplay has appointed Deane Hendricks as chief operations officer of its Wizard Games studio.

Wizard Games

Hendricks’ role will be to develop growth strategies for the newly branded in-house games team, liaising with operator partners to ensure that Wizard Games products deliver the most value-driven igaming experiences within regulated markets around the world.

Hendricks was most recently chief operations officer at GameART. He has also held the roles at NetEnt and Play’n GO.

Wizard Games operates as a distinctive business unit within Pariplay. In 2022 it expects to add 28 titles to the studio’s existing portfolio of more than 120 games.

Hendricks said: “This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch.”

Joey Hurtado, managing director of Wizard Games, added: “Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey. His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.”