Lottery supplier Helio Gaming has penned a deal to integrate its games with Kenya-based operator Lotto Joto.
All of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features, making them the perfect fit for the African marketplace.
Richard Mifsud, CEO at Helio Gaming, said: “I’m very pleased to announce our partnership with Lotto Joto, and I am confident their customers will enjoy playing our games.
“We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products.
“It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of KES25m (£0.195m) which is a great improvement on what is currently available.”
Andrey Sidelnikov at Lotto Joto said: “We are delighted to have completed this agreement with Helio Gaming, and are looking forward to the benefits it will bring us.
“Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”
The agreement sees Helio continue its expansion in Africa, with Lotto Joto one of several co-operations to be launched in the coming months.
The Malta-based supplier now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.
