With industry experts estimating the total market for sports betting will exceed 155 billion by 2024, 1xBet is examining the growing fashion for exotic betting tendencies and working responsibly with a new generation of players.

A recent report from Radiant Insights diagnosing the progression of the global sports betting market up to 2022 has highlighted a CAGR of 8.62 per cent, signifying the sector as one of the most promising and developing in the world. 1xBet, the international online sports betting odds provider and Official Betting Partner of FC Barcelona, Liverpool FC and Chelsea FC, believes this new data alongside its own recent partnerships and focus on contemporary player habits positions the company and its affiliates in a mutually beneficial position going into 2020. “For us, the sports betting market is an opportunity to change people's lives for the better,” explained the 1xBet team. “We give them new opportunities and are encouraged and delighted by the success stories that we see in multiple regions. At 1xBet, we are doing our best to increase our presence in various markets by offering numerous promotions so that players get to know and appreciate us.

"With these new promos and our recent partnerships, we aim to prioritise the creation of a healthy new betting culture in each of the more than 50 countries in which we operate. We at 1xBet, like all sports fans, want to enjoy honest sporting events that have 100 per cent effort by all participants.”