Aspire Global, which supplies igaming solutions to operators and white labels, has appointed Morten Hauge as the company’s head of sports.
The appointed comes ahead of the launch of Aspire Global's sports betting product.
Hague has 12 years' experience in sports roles at online operators including Unibet, Betfair and Betsson.
Tsachi Maimon, CEO of Aspire Global, said: “It is important for us not only to offer the leading sportsbook product but also to have top-level talent with the experience necessary to monetise it most effectively.
"I’m certain that Morten will be a great addition to our team and will contribute greatly to our projected growth, both in terms of sports and overall.”
Hauge added: “I am genuinely honoured to join Aspire Global and am relishing the opportunity to begin work on creating one of the best sportsbook experiences in the industry, using my extensive experience and knowledge of both client demands and player behaviour.”
