Groove Gaming has announced an exclusive partnership with iDoBet, handing the igaming aggregator new ammunition in sports betting as well as reach in Africa.

Groove

Since 2005, iDoBet has been a leading provider of systems for the gaming and sports betting industry, providing innovative technology together with advanced systems.

By concluding the deal with iDoBet, Groove Gaming is significantly strengthening its presence in the African market, one of iDoBet's strongholds. The extensive agreement with iDoBet also covers sports content, a vertical that is building for Groove Gaming which has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay, ALEA and now iDoBet.

Yaniv Bason, CEO at iDoBet, said: "iDoBet continues to move from strength to strength, with more B2B providers choosing our platform for its robust content. The addition of Groove Gaming's suite will only enhance our platform further. We work hard to maintain the balance between the quality and quantity of the content we offer, which is why we have selected to partner with Groove Gaming."

Rebecca Sotomora, head of sales at Groove Gaming said: "Any serious operator can get into the groove with Groove Gaming and that's why we signed with iDoBet, they are one of the strongest offerings out there and we've added a lot of new sports content on our platform thanks to our arrangements with iDoBet. At the heart of Groove Gaming’s expertise is selecting the highest-quality content to differentiate our offering and to drive player-engagement for clients, which is one of the aspects of this important partnership with iDoBet."